The Importance Of Customer Relationship Management Skills

Customer relationship management (CRM) is a system for managing a company’s INTERACTIONS with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

The key word here is INTERACTION and this determines to a very considerable extent to what level an organization will be able to convert its prospects and at the same time retain it currently existing lead of customers.

When we talk of customers, most people quickly think of those people outside of the organization who patronize that particular organization either by buying goods from it or employing its services. However, the term customers refers to group of people within and outside of the organization. Customers can be classified into two major categories-External and Internal.

INTERNAL CUSTOMER: An internal customer is a person within an organization who does one or more sorts of activity instrumental to the success of another person within the organization, a department or for the completion of a process of one or more department of same organization. For example, in an IT company, a customer care rep who receives a call from a subscriber inquiring about his billing information of course may have to call the accounting department (depending on the organization's structure and information sharing and access levels) to request the information required to satisfy that subscriber. If the customer care rep calls up the accounting department, the customer care rep is automatically a customer or to the accounting department and because its an intra-organizational transaction i.e., the customer care rep and the accounting department are both in the same organization, we call her an INTERNAL CUSTOMER.

EXTERNAL CUSTOMER: An external customer is one who is not a part of an organization but exchanges his/her money, goods, services for an organization's value (goods and/services). This is the kind we are used to.

In this generation, customer relationship skills is in a rising demand in every sector because it has been found to be the most effective tool for retaining a company's market relevance-preserving its brand, customer retention, prospect-customer conversion, healthy relationship in the work place leading to greater productivity, etc.

These skills are often personal attitude. Below are a highlight of some of the most important of these skills;

• Time Management

• Supervising Others

• Interpersonal Skills

• Sales Fundamentals

• Creative Problem Solving

• Communication Strategies

• Administrative Support Skills

• Team Work and Team Building

• Assertiveness and Self Confidence

Whether you are an employer, an employee, a job seeker, a student, a self employed, a house wife, I bet you require these skills to maximizing the output of your work, businesses and relationships.

You can practically learn these skills almost at no cost at EBEN UK RESOURCES LTD.

Eben UK Resources Ltd. runs a practical Soft (Customer Relationship) Skills Training for both individuals and corporate bodies at a highly affordable rate.

For more Information, contact Us here:

Website: http://www.ebenukresources.com
Email: ebenezerisokrari@gmail.com
Phone: 07064245323, 07063776219
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